The answer is “The one that is needed”. OK, that’s a bit unhelpful. How do I create a digital product that is needed?
You’ve considered the conversion funnel, you’ve optimised your product, and now it’s published. What next?
Understanding your conversion funnel will help you optimise both your product and your marketing content. Even before your users start to arrive, you can use the steps in the funnel listed below to think about your content, and to optimise it.
It can be agonising writing the first draft of your digital product sales content. What will make it sell? What should I write about?